John Richmond was born in Manchester and later moved to London, where he completed his studies at Kingston University in 1982. He immediately created a collection under his own name, and soon emerged as a leading exponent of the British avant-garde. The current collections are organised in two lines: the first line “John Richmond”, and the diffusion line “RICHMOND” containing both a prêt a porter and denim range.

In 1995, John contacted Italian entrepreneur Saverio Moschillo with the possibility of expansion abroad.  That year they solidified their firm friendship and began a professional partnership.  Through Saverio Moschillo John was able to produce his collections at Falber Confezioni based in Forli, and use Moschillo’s global distribution network with showrooms across the world.  The high quality of Falber’s production, the strength of the Moschillo showroom and staff, and above all the mutual respect and trust between the two partners are the key to the brand’s success.

THE PHILOSOPHY

John Richmond is a celebration of the energy, creativity and unpredictability of youth and street culture.  Each line is heavily influenced by musical movements, blended with “street chic”, John’s own irreverent style and luxurious precision.  These fundamental elements of the philosophy have led to the iconic slogans “Destroy, Disorientate, Disorder”, “Diamond Dog” and “Eat Cake”.  John’s close ties with the music industry have led him to dress stars such as Madonna, Mick Jagger and Annie Lennox.

PRESENT AND FUTURE

There are four John Richmond single-brand boutiques: one in Milan, one in Capri, one in Porto Cervo and one in Paris. In order to support the popularity of the John Richmond brand, a development project of openings was established to respond to the constant demand of the customers, to satisfy the needs of different clients and countries with their dissimilar taste and culture: from flagship stores to accessories only boutiques.

According to the plan John Richmond is scheduled to open boutiques in all the most important venues worldwide both with prestigious high-street location and with shop-in-shops or corners within the best department stores all over the globe.

he range of product categories is also expanding: in addition to eyewear, underwear and beachwear collection, the junior line and the footwear, in 2009 the launch of the John Richmond and John Richmond for Men fragrances signed the grand entrance of the brand in the beauty universe.